$50K–$100K/Mo Contracted in 120 days.
We coach you step by step on
how to build a predictable
builder sales pipeline for your
spray foam company.
Access outreach scripts, CRM setup, a builder
targeting system, rep training, and a follow-up framework
MY STORY
Corporate sales to scaling spray foam companies using one builder sales system.
In 2022, I was working corporate sales — and I finished the year as the #1 rep out of 300 nationwide.
That experience taught me how to build revenue on purpose, not by chance.
It showed me how to identify the right companies, how to approach decision-makers, how to build relationships, and how to keep a sales pipeline full and moving.
But I realized I was capped.
No matter how well I performed, the upside would always be limited.
So I started looking for an industry where that same skill set could create real scale.
That’s when I entered spray foam — with one clear strategy: sell directly to builders.
Not wait for referrals.
Not rely on SEO or Facebook leads.
Not hope the phone rings.
I learned how to measure jobs, learned the product, and then built the pipeline: targeted builder lists, cold outbound, jobsite visits, walking into builder offices, and consistent follow-up.
All with zero online presence and no ad spend.
In 6 months, I generated my first $100K month.
From there, I recruited and trained a sales rep to duplicate the system. Within a few months, he was producing $50K+ months on his own.
And the results scaled.
Company #1: We took a spray foam company from $120K/month to $390K/month.
Then we hired and trained another rep using the same outbound system and scaled again consistently and predictably.
Company #2: We repeated the system and grew another spray foam company from $150K/month to $450K+/month.
Most recently, we started a new partnership.
In less than 4 months, using the exact same cold outbound builder acquisition system, we are now generating ~$250,000/month in their market.
No branding.
No website traffic.
No paid ads.
No SEO agency.
Just a repeatable builder pipeline system.
Now, I coach spray foam companies on how to install this system inside their business so they can generate predictable builder work and stable revenue month after month.
THE SECRET
This Isn’t Ads & It’s Not SEO.
It's a Builder Acquisition System.
Most spray foam companies are stuck living off homeowners.
These are small jobs, one-offs, and price shoppers.
Every week is different.
Every month is unpredictable.
And when homeowner demand slows down, the business slows down with it.
Some companies try to fix it with SEO, Facebook ads, or lead services, but those leads are usually low quality, shopping three to five other companies, and only care about price.
Posting online doesn’t fill the schedule.
SEO takes months or years to matter, if ever.
Nobody is talking about what actually scales a foam business: consistent builder work.
The kind of work that’s repeatable, scheduled, and high volume.
Not one-time attic jobs.
Not “hope it comes in.” Not whoever calls next.
I’m talking about a structured system that allows you to identify the right builders in your market, make professional first contact, build real relationships, and turn that into ongoing work every single month.
That’s the difference between companies that stay busy year-round and companies that are always waiting for the next homeowner call.
So pay attention for the next few minutes.
Because what I’m about to show you is how spray foam companies are scaling to $250K–$400K/month without running ads, chasing homeowner leads, paying SEO agencies, or gambling on “brand awareness.”
And the best part?
You can have this system built and running inside 120 days.
No ads.
No SEO.
No audience.
Just a proven builder pipeline that works in any market.
Remember That Moment?
You’re looking at your schedule again.
Some weeks are slammed... crawlspaces, attics, additions... back-to-back.
Other weeks, the phone barely rings.
And you’re sitting there thinking, “Why is this so up and down?”
So what do you do?
You try running some ads.
Maybe you boost a post.
Maybe you ask people to “refer you if they know anyone needing insulation.” But it still feels random.
One month, revenue is solid.
The next month, it drops and there’s nothing reliable to replace it.
You’re getting jobs...
But not momentum.
And you’ve seen other spray foam companies in your area growing, getting builder contracts, staying booked months out.
And you think: “We do good work. We show up.
So what are they doing that we’re not?”
Here’s the truth:
They’re not just waiting for homeowners.
They’re running a Builder Acquisition System.
Every conversation has a purpose.
Every follow-up is intentional. Every relationship is nurtured into repeat work.
They’re not hoping.
They’re executing a process that turns outreach into monthly revenue that doesn’t fluctuate.
That’s the difference.
You’re building your business on effort.
They’re building theirs on infrastructure.
Once you install a system that targets the right builders, opens the doors to real partnerships, and converts bids into ongoing work, you stop chasing jobs… and you start controlling volume.
REALITY CHECK
The Secret
Isnt "work harder"
That’s what everyone says — but that’s not what actually scales a spray foam company.
The real difference isn’t who sprays better foam, or who has the nicest rig, or who “shows up and does good work.” It’s the system behind how you get work.
Picture this:
Two spray foam companies, same city.
Both have good crews. Both do quality work.
Company #1
lives off homeowners.
They answer calls, run quotes, hope jobs land, repeat. No pipeline. No predictability.
Just up and down revenue, month after month.
Company #2
is running a builder acquisition system.
Every week, new projects hit their inbox.
They stay top-of-mind with the right builders.
Their calendar fills before the month even starts.
Who do you think scales faster?
Exactly.
They both spray foam.
They both work hard.
But only one has the infrastructure to convert effort into growth.
That’s the difference between being busy sometimes and being booked every month.
Once you have a builder pipeline, you don’t chase leads.
You don’t wait for calls.
You don’t guess or hope.
Your business runs on predictable volume, not luck.
The wild part?
You don’t need a big sales team.
You don’t need ads.
You don’t need SEO.
You don’t even need a brand.
All you need to do is follow the builder targeting framework, run the outreach cadence the right way, and use the follow-up system that converts bids into contracts.
That’s the game.
Why Builder-Driven Sales Systems Are EXPLODING
“Do I really need a builder pipeline?”
Let me show you why this is exploding in 2025:
1. Predictability > Homeowner Leads
Everyone is tired of random homeowner calls and inconsistent retail jobs. What companies actually want now is predictable, stable revenue — and that only comes from builders. A builder pipeline gives you repeat work, scheduled projects, and monthly volume that no SEO
campaign or Facebook ad can match. Once a builder trusts you, the work keeps coming
— not once, but over and over again.
2. No Builder Relationships = Dying
You’ve seen it… foam companies, trades, and contractors struggling because they rely on:
word of mouth, SEO, homeowners, and “hope marketing.” That model is collapsing. Builders don’t buy from logos or generic contractors. They buy from people they trust — from companies that have a real system behind their sales. That’s why businesses with a builder-driven sales infrastructure are hiring, growing, and scaling faster than everyone else.
3. Speed Is Everything
Nobody wants to wait 6–12 months for SEO to maybe kick in… or hope that ads bring qualified
leads. With the right builder acquisition system, you can position yourself as the go-to insulation
partner in weeks, not months.Clear messaging. Professional outbound. Consistent follow-up.
That’s how you become the preferred company instantly — without gambling on online traffic.
4. This Sales System Has Changed The Game
Before, companies relied on luck, referrals, or years of networking to get traction.
Now, with a structured sales system, you can:
• Identify profitable builders
• Start conversations immediately
• Build relationships deliberately
• Turn bids into recurring work
• Scale revenue with or without a big team
Even if you’re starting from zero, a builder pipeline can transform your business in record time
— because the system does the heavy lifting.
STUDENT RESULTS
Real People, Real Results
"This sounds great in theory, but does it actually work in the real world?"
Watch this video 👆
Build Relationships That Lead To Deals Like this...
The Risk-to-Reward
Ratio Is INSANE 🤯
I’ll be real with you.
Not everyone sees results overnight.
Some people land a client their first week.
Others take a couple tries to lock in the process before it clicks.
But here’s what most people miss — it’s not about content alone.
It’s about the systems that turn your content into clients, calls, and cashflow.
Because posting without a system is just noise.
Run ads?
The second you stop paying, your pipeline dies.
Cold outreach?
You’re chasing people who don’t even know you.
Networking?
You’re hoping luck meets you where you are.
But when you build infrastructure behind your brand... Funnels that capture attention. Automation that follows up. Workflows that nurture and convert.
Now every post becomes a sales rep.
Every video is a recruiter.
Every story compounds into opportunity.
The right content doesn’t just go viral — it gets monetized.
Because when your system is built right, one video, one email, one post can bring you clients, recruits, and opportunities for years without you lifting a finger.
That’s the unfair advantage.
Not just building a brand.
Building the machine behind it.
THE PROCESS
The 4-Step
Opulence
Sales System
STEP 1: Foundation
Your foundation is where everything starts — we help you build the exact sales messaging, positioning, and builder-focused offer that makes insulation contractors stand out in their market.
We clarify your value, create a predictable sales approach, and structure your service packages
so builders immediately understand why you’re the obvious choice. This step gives you a clear identity, a real differentiator, and a builder-ready framework that earns trust fast.
STEP 2: Backend Sales System
Our backend systems handle everything — from structuring your builder acquisition process,
creating your outreach cadence, building your CRM pipeline, and installing the follow-up system that turns estimates into contracts. We give you the full builder sales infrastructure: scripts, tracking dashboards, pipeline automation, and a repeatable process your reps can run daily. This becomes the engine that converts attention into revenue, month after month.
STEP 3: Builder Outreach & Relationship Strategy
Our outreach strategy creates consistent conversations with the right builders — including our
targeted prospecting process, outbound scripts, job-site engagement strategy, and professional
first-contact framework.We teach your team how to communicate with builders in a way that builds authority, demonstrates reliability, and positions your company as their go-to insulation partner.
Every touchpoint has purpose. Every follow-up drives action. Every interaction strengthens
long-term builder relationships that result in ongoing projects.
STEP 4: Sales Rep Training & Scaling System
Our scaling system allows you to hire, train, and manage sales reps who can run the same
process without you being involved daily. We give you the rep scorecards, daily workflows, call structures, builder scripts, performance metrics, and coaching framework that ensure your reps execute consistently. This is how you transition from “busy operator” to a scalable sales organization — where deals continue flowing, even when you’re not the one making every call.
CURRICULUM
What's Included In The
Builder Pipeline Program?
Proven Builder Acquisition System
The exact scripts, outreach cadence, follow-up structure, pricing logic, and meeting frameworks we use to open doors with builders and convert them into repeat accounts, installed step-by-step.
Exclusive Access to Our Contractor Network
You get exclusive access to our contractor network so you can connect with other spray foam owners implementing the same system, sharing builder intel, market insights, pricing strategy, supplier relationships, and real-time deal flow.
Direct SMS Communication
You get direct SMS and voice message support. If you have a builder on the line or need help with a bid, you can reach out directly and get real guidance in real time — not generic advice.
Daily Support + Real-Time Accountability
We don’t just teach you what to do — we ensure it gets done. You’ll have weekly progress reviews and direct corrective feedback, so the system is installed correctly.
Step-By-Step Curriculum
You get a step-by-step week-to-week curriculum with no guessing and no confusion. Each week has clear assignments: who to contact, what to say, how to follow up, how to track deals, and how to move bids into “won.” Everything is laid out with precision.
Weekly Community Calls
You’ll also attend weekly group pipeline calls focused on reviewing outreach activity, breaking down bids and pricing, builder communication strategy, deal troubleshooting, and leadership and rep development. This is where momentum compounds.
Sales Rep Training System
And when you’re ready to add a rep, you get the sales rep training system. We give you the playbook to onboard and train your first or next sales rep so results scale without adding more work to your plate. This includes training scripts, daily scorecards, call structure, and performance metrics.
GET STARTED
The 120-Day Builder Pipeline Program | By Leonel Sanchez
The Builder Pipeline Program gives you everything you need to land consistent builder accounts and turn them into repeat monthly work.
We don’t give you theory we train you, build the system with you, and install the full Builder Acquisition Process step-by-step.
In 120 days, you’ll have a profitable builder list, a dialed outreach and follow-up system that gets plans sent to your inbox, a relationship process that turns one job into many, and the sales playbook to scale without adding more to your plate.
No ads.
No SEO.
No guessing.
Just a system that works.
Plus ongoing pipeline reviews, pricing guidance, and deal strategy sessions.
This isn’t coaching. It’s your builder acquisition operating system — installed.
Total Slots Available: 6
19/25 Slots Filled
STILL NOT SURE?
Frequently Asked Questions
Who is this program for?
This is for spray foam business owners who want consistent, predictable builder work — not random one-off homeowner jobs. If you want to build a repeatable pipeline that fills your schedule months ahead, this is for you. It is not for contractors who are looking for shortcuts, side jobs, or quick cash hits.
What exactly will I get from this?
You’ll walk away with a targeted list of profitable builders in your market, the exact outreach and follow-up system to get in front of them, the relationship and pricing framework that wins repeat work, the builder pipeline CRM layout to track and scale properly, and the rep training system to grow beyond yourself. In other words, a full Builder Acquisition Operating System installed inside your business.
Do I have to post videos of myself?
No. This system is built entirely on professional outbound and relationship development. No social media. No SEO. No ads. No chasing internet attention. Just real business development with real builders.
How is this different from other programs?
Most contractor coaching is generic sales advice, unstructured lead generation ideas, or homeowner marketing tactics. This is none of that. This program is built from real, in-the-field experience scaling spray foam companies from $120K/month to $390K/month, $150K/month to $450K+/month, and a new partnership to ~$250K/month in under 4 months — all without ads or a brand. Just a repeatable builder system.
Is there any kind of Guarantee?
Yes. We guarantee that you will have the full builder acquisition system set up and operating inside your business within the 120 days — with your pipeline moving and quotes going out. We cannot guarantee your work ethic. But if you follow the steps, the system works every time.
How do I get Started?
Click the RED Button Below!